Robbie and his daughter Annabelle


Robbie Hift has been writing and publishing his books and stories for over 40 years. As well as this he is passionate about his love for Jesus Christ and this has shaped his life and his career.

Robbie holds three university degrees and taught English language and Computer Science at high schools and Technikon in Natal for many years before retiring from teaching in 1993. He came to live in Jeffreys Bay where he ran Riverside Computer Consultants for 16 years before opening his El Shaddai Publishing Company in 2005 to publish his books.

He is a compulsive traveler and lived in the USA for several years. Later he became fascinated by South America and its people and made surfing trips to Punta da Lobos in Chile and to Chicama in Peru.

Robbie says, “I also lived in England for three years building a recording studio. Any chance I got, I was off to France, Spain, Italy, Holland and I even slipped across the Med to Morocco, but it was too hot for me and the people too volatile!” Years later, I flew over to Mauritius

Robbie and his wife Alta

on two occasions to surf Tamarin Bay.

Indonesia is my second great love affair, after Jeffrey’s Bay, and I have made three surfing trips over to Bali, to Java and to Nusa Lembogan. Then there was a time for several years when I was flying into China every year to explore the electronic markets. One of my highlights was taking my family to Sri lanka in 2017 to explore ancient civilizations, surf golden beaches and hang out with the natives.”

Robbie Hift has written and published over 100 short stories and eleven coffee table books over the last forty years. He created his own newspaper, The Eastern Cape Mirror in 2010, which is a “good news, positive” community newspaper.